E-commerce · Built systems

Offer automation tied to outcomes, not vanity metrics.

An offer engine that runs inside the storefront workflow. Bundles, upsells and incentives trigger on real business signals, with full attribution to outcome. The team controls the rules; the system runs the actions.

+18% order valueEvery offer has a goalRevenue tracked per offer
Running today E-commerce Autopilot — storefront, offer engine, control panel
The problem

E-commerce teams run dozens of offers without knowing what actually works.

Bundles, discounts, upsells and pop-ups multiply across the funnel. Attribution is fuzzy. Decisions get made on intuition and last-week's dashboard. Every team has a "performance marketer who runs offers" and no clear connection between the action and the outcome.

What we built

A storefront-side offer engine, with the control panel the team actually needs.

01

The offer engine

Rule-based and signal-driven triggers run inside the storefront. Bundles, upsells and incentives fire on the moments that actually move an outcome, not on every page load.

  • Trigger on business signal, not vanity
  • Bundle + upsell at the right moment
  • Inside the storefront workflow
02

The control panel

One dashboard the team uses to see active flows, outcomes, and override when needed. Built for operators, not for slide decks.

  • Active flows visible at a glance
  • Outcome attribution end-to-end
  • Override and approval where it matters
Where it lives

Inside the storefront moments that actually move an order.

Signal
Cart hits $80

Customer with 2 items, no coupon used, free-shipping floor at $100.

Trigger
Bundle offer fires

Paired item shown in cart with $19 add, pushes order over the free-shipping line.

Outcome
+$19 AOV, free ship qualifies

Two outcomes tied back to one trigger, with full attribution.

Decisioning log

Decisioning · cart #71452
live · 14:32:07 UTC
Cart 2 items · subtotal $80 · segment: returning · coupon: none
Eligible bundle:paired-item-19   upsell:premium-tier   threshold:free-ship-100
Selected bundle:paired-item-19  priority 0.91
Why unlocks free-ship threshold · highest expected lift · no offer-fatigue conflict
Outcome accepted +$19 AOV · attributed to flow:bundle-paired-v4
Every trigger logged with cart context, eligible offers, why this one was picked, and the outcome it produced.

Cart preview — what the customer actually sees

Operator control panel — what the team sees

Multiple trigger types

Bundle Paired add at the right cart moment
Upsell Premium tier when intent is high
Threshold Free-ship or gift on cart line
Incentive Targeted discount tied to outcome

One engine, four flow families. Each ships with its outcome and full attribution. Nothing runs without a metric attached.

Outcomes

What changes in the business.

Order value+18%

on flows we run · tracked end-to-end, not estimated.

Offers without a goal0

Every bundle, upsell and discount ships with the one metric it must move.

Revenue attributionPer offer

Every order is traced back to the offer that triggered it. No more “we think this offer works.”

Offers not paying off?

Your offers run blind. We ship the engine that ties every action to revenue.

Integrations, triggers, attribution, control panel. Built once, run by your team.

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